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Effective Messaging About the Medi-Cal Expansion to Older Adults
As of May 2022, all Californians aged 50 and over with low incomes are eligible for Medi-Cal, regardless of immigration status. In June of 2022, Vision, Strategy and Insights (VSI) conducted focus groups with 50+ Latino/x, Chinese, and Korean residents in Los Angeles who are newly eligible for Medi-Cal. On this webinar, VSI will present key findings from the focus groups, including the messages and information that were most important to motivate participants to take action to enroll. A Q&A period will follow. This research is intended to inform and improve outreach and enrollment efforts by DHCS, community-based organizations and other key partners.

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Aug 17, 2022 10:00 AM in Pacific Time (US and Canada)

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